Eskimo Joe turn to Crowd Funding in the making of their 6th Album
Popular Australian rock band Eskimo Joe have pioneered a revolution in the music landscape with their crowd funding initiative on Australia's leading creative platform, Pozible. By engaging the audience through the newest technological possibilities, the multi-platinum artists are campaigning to raise AUD$40k for the production of their forthcoming album.
“We are really lucky with the support we've had over the years from the record companies, but this time around we took advantage of the unique opportunity to do a fan-driven album,” commented Kavyen Temperley, lead vocals and bass guitarist of Eskimo Joe.
This creative experimentation in the recording of their sixth album has marked a turning point in the national music industry. Namely, this initiative will be the biggest contribution campaign for music by an Australian artist on the Pozible platform.
Fans of the band can head to Pozible website, in the Eskimo Joe
section and there they can become a part of the creative process through the recording, mixing and mastering of their 6th studio album due for release mid-2013. Through social media updates on Facebook, Twitter and Instagram, the band has committed to keep participants informed and involved in the making of the album. The project ends on February 9th, 2013.
Supporters will also have access to a number of packages, including advance copies of the band's forthcoming new single, to exclusive unreleased material or a BBQ with the band. The most active participants will be offered the chance to see the band perform the record in full live in the Perth Studio before the album release, as well as a custom-made guitar which has been hand-crafted by guitarist Stuart MacLeod.
The story behind this project began back in early 2012 when Kavyen, Stuart and drummer Joel Quartermain started jamming in their brand new Perth Studio, The Wasteland. What started out as an unrestrained creative process sparked the writing of a series of spontaneously produced demos. After acknowledging the strength of the new songs, the band decided to look for a fresh approach in order to keep embracing this inspired route.
“The band decided to go-it-alone in this record because we felt it was a good chance for us to creatively spread our wings”, commented Kav. Also, Joel stated: “I guess crowd-funding makes perfect sense for the way we are making this record. Not that we probably write differently, but I just think there is a feeling that we can do anything with this record”.
The band expressed their satisfaction with the production of their 6th album –which will be recorded through March and April 2013- and the sense of freedom in the studio. Joel said: “It is nice to be working on our terms and in our own time not having any expectations”. He added that the band was enjoying playing music for themselves rather than rushing to record.
According to the band, the 6th album is not only a new start for them, but also a travel in time to the origins of Eskimo Joe. This new process “takes you back to before you made your first record when you started jamming with some mates,” said Joel. “It feels like we have gone back to the start of things in a sense, but we are less naïve and it's a little bit more honest and less dark,” he added.